Why “Free” Cellphones Aren’t Actually Free
The iPhone 4, the latest and hottest gadget to hit the markets, carries an astonishingly low up-front price tag. On AT&T’s website or in its stores, bright orange letters blare out the bargain – only $199 for the pinnacle of Steve Jobs’ engineering and design.
But as with all things, there’s no free lunch – and there are no real free phones, either. In the tech industry, products like the $299 Xbox 360 and $199 iPhone 4 are called loss-leaders. The company will lose money up front on the hardware, then make it all back on the software and services.
With an iPhone, you must sign up for a two-year deal to get the $199 price. Full Post…
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