Research In Motion: ? And now the hard part
To truly appreciate what kind of obstacles and potential obliteration Research In Motion faces in the era of the iPhone and other “smartphone” competitors — not to mention how it might almost as easily continue to innovate, dominate and grow, grow, grow — you have to start with what co-CEO Jim Balsillie was doing 10 years ago.
The first-generation BlackBerry had only been on the market a short time. Few people had heard of it. Yet Balsillie was already well on his way to making sure it was a product and a brand everyone would know.
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